What is Social Media Marketing? 5 Core Pillars

Social media marketing is the use of different social media platforms to unite with your readers to build your brand, enhance sales, and drive website traffic. This includes publishing excellent content on your social media forms, listening to and engaging your participants, analyzing your results, and operating social media advertisements.

The major social media platforms at this time are YouTube, Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Snapchat.

There is also a variety of social media administration tools that help enterprises to get the most out of the social media platforms listed above. For example, softcodeon is a platform of social media administration tools, which can help you obtain success with your social media marketing. Whether you want to organize a brand or grow your business, we want to help you succeed.

Overview of Social Media Marketing

Social media marketing first began with publishing. Businesses were sharing their posts on social media to produce traffic to their websites and, surely, sales. But social media has developed far beyond being just a place to spread content.

Now, businesses use social media in a lot of different ways. For example, a business that is concerned about what people are saying about its brand would control social media conversations and answer relevant mentions. A business that wants to know how it’s performing on social media would analyze its scope, engagement, and traffic on social media with an analytics tool. A business that desires to reach a particular set of audiences at range would run highly-targeted social media ads social media advertising.

As a whole, these are often also known as social media management.

The Five Core Pillars of Social Media Marketing

  1. Strategy
  2. Planning
  3. Advertising
  4. Analytics
  5. Engagement


Before you jump right in and write something on social media, let’s take a step back and look at the more important picture. The first step is to remember your social media strategy.

What are your goals?

How can social media help you obtain your business goals? Some businesses use social media for enhancing their brand perception, others use it for encouraging website traffic and sales. Social media can also help you generate a big audience around your brand, create a community, and assist as a customer support channel for your customers.


Social media marketing for small businesses normally starts with having a consistent appearance on social media. Close to two billion people use social media. By staying present on social media platforms, you give your brand a chance to be discovered by your future customers.

Publishing to social media is as simple as sharing a website article/post, an image, or a video on a social media platform. It’s just like how you would share on your personal Social Media profile. But you will want to plan your content ahead of time instead of creating and publishing content directly. Also, to secure that you are maximizing your reach on social media, you need to publish great content that your audience likes, at the right timing and regularity.


When you have more extra funds to grow your social media marketing, a space that you can acknowledge is social media advertising. Social media ads allow you to reach a wider audience than those who are following you.

Social media advertising programs are so powerful nowadays that you can specify specifically who to display your ads to. You can create target readers on their demographics, interests, behaviors.


On the way, whether you are writing content or engaging on social media, you will want to know how your social media marketing is performing. Are you touching more people on social media than last month?

The social media platforms themselves produce a basic level of such information. To get more in-depth analytics data or to easily compare across social media platforms, you can use the broad range of social media analytics tools available, such as HubSpot, BuzzSumo Analyze, etc.

Also: Learn SEO, Importance of SEO


As your business and social media audience grow, conversations about your brand will also develop. People will reflect on your social media posts, tag you in their social media posts, or chat with you directly.

People might even talk about your brand on social media externally letting you know. So you will want to control social media discussions about your brand. If it’s a positive remark, you get a chance to amaze and fascinate them. Otherwise, you can offer support and correct a condition before it becomes more critical.

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