There are some of the best ways to Promote YouTube Videos. In this post, we are going to let you know how you can promote your youtube videos with 8 major methods. We’ve got some thoughtfully smart and effective methods to promote your YouTube channel to enhance your views, and subscribers and improve the ROI of your YouTube strategy. Video content is the secret to successful content marketing.
If you want to stand out on YouTube, you need to take advantage of as many promotional tactics as possible.
Here are 8 effective ways to promote your YouTube Videos:
Choose Google-Friendly Keywords:
The best YouTube video grows with great SEO (Search Engine Optimization). And main SEO begins with knowing what users are seeking. It sets out, people do not just look for videos on YouTube, they use Google too. ‘YouTube’ was the second most popular search term in 2019. Google now prioritizes video over other content for many explorations.
There’s no set practice for which keywords will support your YouTube video rank well. But a bit of reverse engineering can go a long way. Here’s how to obtain a Google-friendly keyword for any video, Classify possible keywords with a tool like the Google Ads Keyword Planner.
Use Concise, Descriptive Titles
The title is the first impression users see when they see your content. And if it isn’t punchy, it might be the last. Here are some fundamental tips for writing strong YouTube titles:
Keep it brief and sweet. The most popular YouTube videos manage to have the shortest titles. Stick to 60 characters or less or some of your titles may get cut off when displayed.
Engaging does Not mean clickbait. The best headlines offer a clear benefit or create an emotional reaction. Clickbait is tempting but can harm your channel’s reliability in the long term. Still can’t come up with a title? YouTube’s autocompleted feature is a great way to find popular keywords. Start by searching for a special theme or topic, and see what title YouTube suggests.
Create Eye-Catching Thumbnail
One of the simplest yet powerful tactics to promote your YouTube channel is creating custom thumbnails. Remember your title and thumbnail as a sort of one-two knock to grab a viewer’s attention.
By default, YouTube snags a screenshot from any provided video and uses it for the thumbnail. Accidentally, sometimes the image it grabs will be a blurry shot of you adjusting the camera or a transition.
Not a good look, right?
Creating thumbnails yourself not only presents your videos look more appealing at a glance but also shows a certain sense of professionalism. Thumbnails do not have to be rocket science, either. You can even design a template with a special font and style to make it more compatible and on-brand. This is made particularly easy with the help of image-making tools such as Canva. Here’s a good example from Binging with Babish.
Target audiences on Google search
As noted, YouTube is totally killing it when it comes to SEO. And while you should not completely design content for search engines versus people, you should promote your YouTube channel with SEO in mind.
Definitely, product reviews, how-to’s, and long-form (15+ minutes) videos covering keyword-specific topics tend to rank well in search engine results pages (SERPs). If you’re strapped for content ideas or want to obtain a trending buzzword in your industry, think about how you can do so through your YouTube channel marketing.
Optimize Your Description
Front-load your keywords in the title and description. Stick to the 4000-characters limit Build a ‘contents page’ with timestamps that help viewers find what they’re looking for. Add links to relevant playlists. Include a few important hashtags. Be sure to follow YouTube’s hashtagging rules before you post.
You can also mention keywords in the video itself. But just like with text, people lose attention immediately. Use some of the keywords during a brief intro for best results.
Create High-Quality Videos
Bad video quality can tunnel even the most beneficial content. So make sure your content looks professional before you post it. Use a proper camera, do a soundcheck before recording, a good video editor and learn some basic editing skills.
Of course, not everyone is a real filmmaker. Brush up on these most useful practices for social videos if you’re a little rusty.
Organize Your Videos in Playlist
The more videos you produce, the more complex it becomes for people to navigate through your channel. That’s why playlists are so valuable. Not only do playlists enable you to group your videos into categories to make your channel, but also request your viewers’ desire to binge.
Highlight Videos on Social Channel
It’s no mystery that video content smashes it on social media in terms of engagement and performance. As a result, you should constantly promote your YouTube channel to your social followers to encourage them to become subscribers. As soon as a video runs live, make a position to let your followers on Facebook, Twitter, Instagram, and LinkedIn know about it. You can moreover create snippets or previews for each social platform that also link to your latest creation.